Why I Picked ItThis book was one that I found at Goodwill (surprise, surprise!). I've been trying to read a few self-improvement books every year, and this book was one I thought would really help me. I liked the idea of being able to be more fluid and memorable in both the business world as well as in my creative writing. Looking at this book made me think that it could help in that regard. SummaryThis book talks through ways to make your ideas "sticky". It brings up stories and myths and lessons that have stuck over the years and breaks them down so that the reader can learn about the concepts necessary to make ideas stick with listeners or readers. It walks through the SUCCES model, telling the characteristics that will make an idea memorable. There are a lot of examples of short stories/presentations/information presented in different ways: not sticky, kind of sticky, very sticky. What I likedI loved all of the real-life examples. Chip & Dan Heath did a good job of bringing in stories that I've heard, which truly does show how sticky some ideas (even fictional ones) can stick with someone. The voicing was also really good. It was relaxed and conversational to a point, which helped the flow of the book work better for me. what I didn't likeThe book was a little slow at times. I started it back in June, and I didn't finish it until now. I did okay in the first couple of months, but then I got burnt out on it, and I just didn't touch it until a couple of weeks ago. Then I finished it in two days. So in other words, I was either going through it really quickly, or I wasn't budging. overall impression 🌟🌟🌟I give this book a 3/5 stars. It was decent. Not one of my favorites, but not a least favorite either. I liked what I learned from it, I got some good notes, and I hope to utilize the new knowledge at work and in my hobbies.
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AuthorJust sharing my passion of reading through my passion of writing. Archives
May 2020
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